During a recent management workshop, the vexed question of how best to evaluate development initiatives and interventions arose. This reminded me of the comments made by a spokesman for the UK's Ministry of Defence, during an international conflict that took place a few years back. He stated that the MoD evaluated the effectiveness of their aerial attacks by asking three questions:
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Did the missile hit the intended target?
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Did the damage caused by the attack materially reduce the enemy's functionality?
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Were the combined effects of the various strikes advancing the overall aims and objectives of the war?
These criteria provide a useful metaphor for assessing the validity and effectiveness of targeted initiatives in other areas, not least organisations.
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