Cultural typologies According to conventional wisdom, cultural change is a rational, programmable, management-driven activity. From this perspective, the challenge is to design, install and manage the ‘cultural aspects’ of organization so that these are aligned with the other presumed determinants of business performance (such as strategy, structure, processes, systems etc.). And this means measuring the culture ‘as is’, identifying and implementing the changes required, and then tracking progress towards this perceived ideal.
Most of the diagnostic tools on offer are based on models that set out to classify the culture of the organization in relation to particular dimensions of performance. One of the most well known of these is Deal and Kennedy’s model, which is based on the dimensions of feedback speed and degree of risk. A good description of this is given by Steve Roesler in his allthingsworkplace blog. Other models, such as those by Harrison and Stokes, and Goffee and Jones, offer different classifications. Again, though, these result in a number of distinctive cultural ‘types’ (typically four). Handy’s classification, which is the subject of a follow-up post by Roesler, similarly comprises four cultural types.
So how useful is it to view organizational culture in terms of four-box typologies and other such classifications?
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